Insights.
Plain guides on brand, content, growth and web for businesses in Nigeria and for brands entering the Nigerian market.
Google Ads in Nigeria: A Beginner’s Guide for Business Owners
How Google Ads in Nigeria works for business owners: campaign types, keywords, budgets, billing, landing pages, tracking and costly mistakes.
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How to Build a Social Media Content Calendar That You Will Actually Keep
A step-by-step method for building a social media content calendar: goals, content pillars, posting rhythm, key Nigerian dates and review.
Website Speed in Nigeria: Why It Matters and How to Fix It
Website speed in Nigeria: why slow sites lose customers, how to test yours on a real phone, and the fixes that matter…
Rebranding: When to Do It and How to Get It Right
A practical guide to rebranding a business: the right and wrong reasons, the levels of change, a step-by-step process, rollout and the…
Local SEO in Lagos: How to Get Found by Customers Near You
A practical guide to local SEO in Lagos: Google Business Profile, reviews, local keywords, citations and the pages that bring nearby customers.
Product Photography for Small Businesses: A Practical Guide
A product photography guide for small businesses: the shots you need, lighting, backgrounds, editing and when to hire a professional in Nigeria.
WordPress vs Shopify vs Custom: Which Website Platform Should You Choose?
WordPress vs Shopify vs a custom build for Nigerian businesses: cost, control, payments, maintenance and when each platform makes sense.
How to Name a Business in Nigeria
How to choose a business name in Nigeria: types of names, how to generate and test options, and the CAC, trademark and…
How to Build a Digital Marketing Strategy in Nigeria
How to build a digital marketing strategy in Nigeria in ten steps: goals, audience, channels, budget, measurement and a 90-day plan to…
Short-Form Video Strategy for Brands: Reels, TikTok and Shorts
A short-form video strategy for brands on Instagram Reels, TikTok and YouTube Shorts: how to plan, film, edit and measure what you…
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