A branding agency in Lagos for brands that want to be chosen.
We decide what your business should be known for, then design the name, logo, colours, type and voice that make people remember it. Strategy first, so the identity has something to say.
A logo is the last thing we design.
Most brands that look weak in Lagos have the same problem underneath: nobody decided what they stand for. The logo gets redesigned every two years, the Instagram looks different from the website, and sales staff describe the company in five different ways.
We start with the market. Who you sell to, who else they could buy from, and what you can honestly claim that the others cannot. That becomes a positioning statement and a short list of messages. Only then do we design, and every choice in the identity traces back to that position.
You finish with a brand your team can use without calling us: a guidelines document that covers the logo, colour, type, photography, tone of voice and the templates you use every week.
Brand strategy and identity
From ₦450,000What is included
- Market and competitor review
- Positioning and messaging
- Naming and taglines
- Logo, type and colour system
- Brand guidelines
- Social and stationery templates
What you receive
- Brand strategy document
- Visual identity system
- Brand guidelines
- Voice and tone guide
- Launch and rollout plan
Who comes to us for branding
New businesses
You are about to launch and want to get the name and look right once, instead of paying to fix them later.
Rebrands
The company has grown and the brand still looks like the side project it started as.
Brands entering Nigeria
You have a brand abroad and need it to read properly to Nigerian customers without losing what it is.
Founders with a name to protect
Your reputation is part of the product. The brand has to carry that weight in every room.
How the work runs
Listen
Interviews with you, your team and a few customers. A look at every competitor your customer is comparing you with.
Position
One page that says who the brand is for, what it promises and why anyone should believe it.
Design
Two identity routes built on that position. You pick one and we refine it until it works small, large, in print and on a phone.
Hand over
Guidelines, files and templates, plus a rollout plan so the new brand reaches every touchpoint in the right order.
Work we have done
See all workOutbrand Consulting
Branding, a website and lead generation for a consultancy that helps global energy brands expand into Nigeria.
“They gave us a clear voice and a publishing rhythm we could actually keep to. Enquiries started arriving without us chasing them.”
Gad Ogunyinka, CEO, Outbrand Consult
Read this before you hire anyone
Questions people ask
How much does branding cost in Lagos?
Our brand strategy and identity work starts from ₦450,000. The final figure depends on how much research is needed, whether naming is included and how many applications you need designed. You get a written proposal within 24 hours of sending a brief.
How long does a branding project take?
Most projects take four to eight weeks from the first interview to the final files. Naming adds about two weeks, because names need checking against company registrations and trademarks.
Do you only design logos?
No. A logo on its own rarely fixes anything. We design the full system around it: colour, type, imagery, voice and templates, with guidelines your team can follow.
Can you help register the name and trademark?
We check availability as part of naming and point you to the right steps with the Corporate Affairs Commission and the trademarks registry. The legal filing itself is done by your lawyer.
Will you also build the website?
If you want us to. Brand and web are often done together so the site launches with the new identity. See our web design service for that side of the work.